My skin can become quite blemished, and I also have a bright red birth mark on my face, so I rely quite heavily on concealer. Which is fine, only I am very pale skinned, and it is practically impossible to find a concealer that is pale enough and gives good enough coverage to hide my birth mark. It has taken me far too long to find a concealer I have actually felt confident about wearing, and this is where Urban Decay stepped in (is there anything they can't do? :3) With their 24/7 concealer range, they offer a wide range of tones, from lightest ivory to deepest brown, they are all vegan, cruelty free and wonderful!
I choose the lightest shade, CIA, and to my surprise it was slightly lighter than my skin (a shock, seeing as most concealers look bright orange on pale skin) but under my foundation it blends perfectly. It is creamy, blendable, and most importantly, gives a great coverage. The one downside is that it doesn't last as long as I would have hoped, but the size and shape is easy to carry around so touchups aren't a problem. Overall, this is the best concealer I have tried, and I would definitely recommend it, particularly to those who have trouble finding pale concealers! :)